Air Asia signs on as official sponsor for Ultimate Fighting Championship
Participating in this sponsorship deal:
About Sponsor:
AirAsia Berhad is a Malaysian-based low-cost airline. AirAsia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[2] AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries.
About Property:
The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]
NEW YORK – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-territory partnership with AirAsia, Asia’s leading low-cost carrier, to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly-anticipated UFC® 217: BISPING vs. ST-PIERRE, live from Madison Square Garden in New York, New York.
Read more at www.ufc.com »
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