Air Asia signs on as official sponsor for World Electronic Sports Games (WESG)
Participating in this sponsorship deal:
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About Sponsor:
AirAsia Berhad is a Malaysian-based low-cost airline. AirAsia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[2] AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries.
About Property:
World Electronic Sports Games (WESG) was established in 2016 as an international esports championship tournament by Alisports. WESG currently possesses the highest winning prize of any third-party tournament, and the competition differs greatly from that of other commercial tournaments with WESG focusing on following the Olympic standard, emphasizing on national pride, and encouraging fans to partake in the competition. Players are selected from local and regional competitions to compete at the highest esports stage against other top-tier professional esports gamers.