Air Miles signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Air Miles is the name of separately operated loyalty programs in Canada, the Netherlands and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines. The scheme was also operated in the United Kingdom and Spain until it was combined and rebranded as Avios in November 2011.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.