Aldi signs on as official sponsor for British Olympic Association
Participating in this sponsorship deal:
About Sponsor:
Aldi (stylized as ALDI) is a leading global discount supermarket chain with over 9,000 stores in 18 countries, and an estimated turnover of more than €50bn.
About Property:
The British Olympic Association is the national Olympic committee for Great Britain and Northern Ireland. It was formed in 1905 in the House of Commons, and at that time consisted of seven national governing body members from the following sports: fencing, life-saving, cycling, skating, rowing, athletics, rugby, football and archery. The BOA now includes as its members the thirty-three national governing bodies of each Olympic sport, both summer and winter.
It is the largest amount of money Aldi has ever spent on advertising and sponsorship and is a major u-turn on the company’s policy in its German homeland to have no advertising, claiming the marketing savings would be passed on to customers.
Read more at www.standard.co.uk/business/business-news/aldi-to-sponsor-british-olympics-team-in-possible-10-million-deal-10119980.html.com »
Comparable Deals
Nearby Deals
View cost of comparable deals
Signup as ProfessionalView Deal Details
Signup as Professional
<2>View Deal Makers
Signup as Professional