Snapshot
July 17, 2018
Alex and Ani signs on as official sponsor for Pan-Mass Challenge

Participating in this sponsorship deal:

200px alex and ani logo Logo

About Sponsor:

*It appears that Alex and Ani closed for business sometime 2021 - 2023. Alex and Ani is an American retailer and producer of jewelry located in Cranston, Rhode Island.

About Property:

The Pan-Mass Challenge (PMC) is an annual bike-a-thon that has raised more money for charity than any other single athletic fundraising event in the world. The PMC was founded in 1980 by Billy Starr, who remains the event’s executive director, an annual cyclist, and a fundraiser. The PMC has since raised $598 million for adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund. The event donates 100 percent of every rider-raised dollar directly to the cause. The PMC generates more than 53 percent of the Jimmy Fund’s annual revenue and is Dana-Farber’s single largest contributor. The PMC has successfully melded support from committed cyclists, volunteers, corporate sponsors and individual contributors. All are essential to the PMC's goal and model: to attain maximum fundraising efficiency while increasing its annual gift. The PMC’s hope and aspiration is to provide Dana-Farber's doctors and researchers with the necessary resources to discover cures for all cancers.

Activation Locations
Read More
PROVIDENCE, R.I.–  May 15, 2018 — In celebration of the Pan-Mass Challenge (PMC) bike-a-thon, beloved lifestyle brand and creator of meaningful, eco-conscious jewelry, ALEX AND ANI, is pleased to announce its newest CHARITY BY DESIGN collaboration in partnership with the PMC to raise money for the Dana-Farber Cancer Institute.
Read more at https://www.pmc.org/PRAlexandAni.com »
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