Snapshot
July 18, 2016

Alfa Bank signs on as official sponsor for FIFA World Cup

Participating in this sponsorship deal:

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About Sponsor:

Alfa Bank JSC, the corporate treasury of the Alfa Group, is the largest private commercial bank in Russia.[3] Headquartered in Moscow, it operates in seven countries, providing financial services to over 40,000 active corporate customers and 5.3 million retail clients.[4]

About Property:

The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champions are Spain, who won the 2010 tournament.

Activation Locations
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As a Regional Supporter for Europe, Alfa-Bank will activate sponsorship initiatives around the 2018 FIFA World Cup™ and the FIFA Confederations Cup 2017 across Russia and the European continent, where it has 745 offices and branches. Alfa-Bank will also support FIFA on a number of ticketing-related projects with the aim of enhancing services to fans.  
Read more at www.fifa.com »
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