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November 06, 2014

Alfa Romeo signs on as official sponsor for Superbike World Championship

Participating in this sponsorship deal:

Alfa romeo logo Open uri20141112 64162 o11une?1415809848

About Sponsor:

Alfa Romeo Automobiles S.p.A. (Italian pronunciation: [?alfa ro?m??o]) is an Italian manufacturer of cars. Founded as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) on June 24, 1910, in Milan,[2] the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars.[3] It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat Group,[4] and since February 2007 a part of Fiat Group Automobiles S.p.A.

About Property:

Superbike World Championship (also known as SBK, World Superbike, WSB, or WSBK) is the worldwide Superbike racing Championship. The championship was founded in 1988. The Superbike World Championship season consists of a series of rounds held on permanent racing facilities. Each round has two races and the results of each race are combined to determine two annual World Championships, one for riders and one for manufacturers.

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The new deal was signed with the championship’s new organiser, Dorna Sports. It will see the championship’s circuits decked-out with Alfa Romeo signage. Supercharged Quadrifoglio Verde versions of their MiTo and Giulietta cars will act as safety cars.
Read more at www.sportspromedia.com »
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