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July 19, 2019

Alibaba signs on as official sponsor for Beijing 2022 Winter Olympics

Participating in this sponsorship deal:

Alib Beijing 2022 olympic bid logo

About Sponsor:

Alibaba Group Holding Limited (NYSE: BABA) is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services. The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to connect Chinese manufacturers with overseas buyers.

About Property:

The 2022 Winter Olympics, officially known as the XXIV Olympic and commonly known as Beijing 2022, is a multi-sport event that will take place in Beijing and towns in the neighboring Hebei province from 4 to 20 February 2022.[2] It will be the third consecutive Olympic Games held in East Asia, after Pyeongchang 2018 and Tokyo 2020. Having previously hosted the 2008 Summer Olympics, Beijing will become the first city to host both the Summer and Winter Olympics. It will also become the largest city ever to host the Winter Olympics, a distinction currently held by Vancouver, which hosted the 2010 Winter Olympics.

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Under the agreement, the company, which is already an Olympic TOP sponsor, will provide a fully-digital ticketing programme using its data-driven analytics technology that allows fans to purchase and redistribute tickets securely.
Read more at www.sportspromedia.com »
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