Alibaba signs on as official sponsor for UEFA European Championship
Participating in this sponsorship deal:
About Sponsor:
Alibaba Group Holding Limited (NYSE: BABA) is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services. The group began in 1999 when Jack Ma founded the website Alibaba.com, a business-to-business portal to connect Chinese manufacturers with overseas buyers.
About Property:
The UEFA European Football Championship,[1] commonly known as the UEFA European Championship and informally as the Euros, is the primary association football competition contested by the senior men's national teams of the members of the Union of European Football Associations (UEFA), determining the continental champion of Europe. The competition has been held every four years since 1960, except for 2020, when it was postponed due to the ongoing COVID-19 pandemic in Europe. Scheduled to be in the even-numbered year between World Cup tournaments, it was originally called the European Nations' Cup, changing to the current name in 1968. Starting with the 1996 tournament, specific championships are often referred to in the form "UEFA Euro [year]"; this format has since been retroactively applied to earlier tournaments.