Snapshot
November 02, 2017

Alice and Olivia signs on as official sponsor for Bumble

Participating in this sponsorship deal:

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About Sponsor:

Alice + Olivia is a New York City-based contemporary clothing company with designer Stacey Bendet at the helm. The global brand launched at Barneys in 2002, and is now sold in over fifty countries.[1][2]

About Property:

Bumble is a location-based social and dating application which facilitates communication between interested users. In heterosexual matches, the app permits only women to start a chat with their male matches, while in same-sex matches either party can message first, though all free users must reply to messages within 24 hours or the match disappears.

Read More
FEMALE EMPOWERMENT: Alice + Olivia is hooking up with Bumble, a female-focused dating and networking app. The partnership is an in-app ad campaign that launches Nov. 1 and runs through Nov. 7. It will offer Bumble users 20 percent off of a curated collection of date night looks approved by Alice + Olivia chief executive officer and creative director Stacey Bendet and Bumble ceo Whitney Wolfe.
Read more at wwd.com »
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