Allstate signs on as for American Football Coaches Association (AFCA)
Participating in this sponsorship deal:
About Sponsor:
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
About Property:
The American Football Coaches Association is an association of over 11,000 football coaches and staff on all levels. According to its constitution, some of the main goals of the American Football Coaches Association are to "maintain the highest possible standards in football and the profession of coaching football," and to "provide a forum for the discussion and study of all matters pertaining to football and coaching." The AFCA, along with USA Today, is responsible for the Division I-A Coaches Poll that determines the national champion each year. The American Football Coaches Association is also responsible for the Top 25 poll for Division II and Division III football.