Snapshot
November 06, 2014

Allstate signs on as presenting sponsor for Chicagoland

Participating in this sponsorship deal:

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About Sponsor:

The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

About Property:

In the aftermath of a countrywide economic collapse, Chicago faces the challenges of improving its schools, neighborhoods and safety. Can the city's leaders, communities and residents come together or will differences pull them apart? The <a href="http://sponsorpitch.com/properties/2233">CNN</a> Original Series "Chicagoland" premieres March 6.

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When the docuseries “Chicagoland” debuts on CNN later this week, it will do so with a helping hand from the chief executive of Allstate – a promotional maneuver the Time Warner cable-news outlet might have avoided in the past.
Read more at variety.com »
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