Allstate signs on as official sponsor for Foster Farms Bowl
Participating in this sponsorship deal:
About Sponsor:
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
About Property:
The Foster Farms Bowl is a post-season college football bowl game certified by the NCAA that has been played annually from 2002 to 2013 at 40,800-seat AT&T Park, home of the San Francisco Giants, in San Francisco, California. Starting in 2014, it will be played at the new Levi's Stadium, home of the San Francisco 49ers. It was previously known as the Fight Hunger Bowl in 2013, the Kraft Fight Hunger Bowl from 2010 to 2012 due to its sponsor Kraft Foods, and as the Emerald Bowl from 2004 to 2009 and the Diamond Walnut San Francisco Bowl from 2002 to 2003, in recognition of the corporate title sponsor, Diamond of California, which also owns Emerald Nuts.