Snapshot
November 06, 2014

Allstate signs on as for Mexican National Team

Participating in this sponsorship deal:

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About Sponsor:

The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

About Property:

The Mexican national football team represents Mexico in association football and is governed by the Mexican Football Federation , the governing body for football in Mexico. Mexico's home stadium is the Estadio Azteca and their head coach is José Manuel de la Torre. The team is currently ranked 21st in the FIFA World Rankings and 12th in the World Football Elo Ratings.

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“(The Hispanic market) has always been a clear point of difference for us,” said Kathy Carter, SUM executive vice president. “We believe the game of soccer and the assets in the cumulative folder deliver better than anything else out there, period.”
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