Allstate signs on as for Sugar Bowl
Participating in this sponsorship deal:
About Sponsor:
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
About Property:
The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009. The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second-oldest bowl games in the country, behind the Rose Bowl . The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor.