Snapshot
November 06, 2014

Allstate signs on as for Team USA - United States Olympic and Paralympic Committee (USOPC)

Participating in this sponsorship deal:

Data Team usa logo

About Sponsor:

The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.

About Property:

The United States Olympic and Paralympic Committee is a non-profit organization that serves as the National Olympic Committee and National Paralympic Committee for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various international sports federations. Under the Ted Stevens Olympic and Amateur Sports Act, the Committee is chartered under Title 36 of the United States Code. Despite this federal mandate it receives no continuous financial assistance from the U.S. government. As a non-profit organization it competes with other charities for private contributions.

Read More
The USOC and Allstate Insurance extended the insurance company's sponsorship of the organization through 2012. Allstate's agreement is valued in the $10-12M range over four years. Terms of the deal will see Allstate become the official life insurance company of the USOC in addition to retaining its designation as the organization's official auto and home insurance company. Allstate will continue to be the presenting sponsor of the U.S. Olympic HOF induction ceremony. The renewal with Allstate, which was negotiated by the USOC's Chester Wheeler and IMG's Mike Murray, is the second renewal the USOC announced this week and the third this month. Allstate joins Nike, Hilton Hotels, Anheuser-Busch and 24 Hour Fitness in extending its partnership with the USOC through 2012. The USOC still has partner-level renewals to negotiate with Bank of America, The Home Depot and AT&T before the end of the year (Tripp Mickle, SportsBusiness Journal).
Read more at www.sportsbusinessdaily.com »
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