Allstate signs on as title sponsor for We Day
Participating in this sponsorship deal:
About Sponsor:
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993. The company has its headquarters in Northfield Township, Illinois, near Northbrook. Its current advertising campaign, in use since 2004, asks, "Are you in good hands?" The corporate spokesperson is Dennis Haysbert.
About Property:
We Day is an annual "youth empowerment" event organized by Free the Children. The event started in Toronto in 2007 and is now held in cities across Canada, the United States, and the U.K. We Day motivates youth to take action on local and global issues. We Day events feature speeches and performances by global leaders, social activists and public figures. Each student group that attends is asked to make a commitment of one local and one global action throughout the year to change the world for the better.[1]