Snapshot
May 15, 2017

Alpecin signs on as official sponsor for Amgen Tour of California

Participating in this sponsorship deal:

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About Sponsor:

Alpecin is a German caffeine shampoo manufacturer that is said to prevent hereditary hair loss, reduce dandruff and thinning hair.

About Property:

The Tour of California (Amgen Tour of California) is an annual professional cycling stage race on the UCI America Tour and USA Cycling Professional Tour. It began on February 19, 2006. The eight-day race covers 650–700 miles (1,045 - 1,126 km) through California. A typical edition might begin in Nevada City, travel through the redwoods, wine country and the Pacific Coast, and finish in a southern California city such as Escondido. The 2009 race crossed the Central Valley from Merced to Fresno, with an excursion through the Sierra Nevada foothills, before crossing to the coast. The tour is sponsored by Amgen, a large California-based biotech company.

Activation Locations
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LOS ANGELES, Calif. (May 15, 2017) – AEG, producer and presenter of the Amgen Tour of California, welcomes returning and new partners for the 2017 edition of America’s Greatest Cycling Race, each of which plays an important role in delivering unparalleled experiences for fans and teams.
Read more at cdn.amgentourofcalifornia.com »
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