Snapshot
July 18, 2016

Alpecin signs on as official sponsor for Team Giant-Alpecin

Participating in this sponsorship deal:

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About Sponsor:

Alpecin is a German caffeine shampoo manufacturer that is said to prevent hereditary hair loss, reduce dandruff and thinning hair.

About Property:

Team Giant-Alpecin – founded by Iwan Spekenbrink in 2008 – currently consists of 27 riders from Germany, Sweden, Belgium, The Netherlands, France, USA and China. The team takes part in races belonging to the UCI EuropeTour, UCI AsiaTour, UCI AmericaTour and the UCI WorldTour. From 41 victories over the 2014 season, the riders reached the top spot of the podium in France, Spain, Belgium, Italy, The Netherlands, Canada, Dubai, Switzerland and Great Britain. Alongside the men’s team sits the women’s outfit, Team Liv-Plantur, consisting of ten riders from Germany, Sweden, Belgium, The Netherlands and Great Britain, achieving 19 victories during the 2014 season.

Read More
Giant-Shimano has today confirmed a four-year co-title sponsorship deal with German shampoo producer Alpecin effective as of January 2015. The highly successful WorldTour outfit, home to sprint king Marcel Kittel and his famous blonde coif, will be known as Giant-Alpecin from next season. Shimano is set to stay on as technical partner.
Read more at www.cyclingweekly.co.uk/news/latest-news/giant-shimano-confirms-new-sponsorship-deal-alpecin-137473.com »
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