Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services — including Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to easily build and deploy machine learning models, AWS Lambda, AWS's pioneering event-driven serverless computing service, and AWS analytics services — to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing.