Snapshot
June 04, 2019

Amazon signs on as supplier for NASCAR

Participating in this sponsorship deal:

Amazon logo 7569886e 0a8b 4460 bc64 d028672dde70

About Sponsor:

Amazon.com, Inc. is a US-based multinational commerce company. Headquartered in Seattle, Washington, it is often called the world's largest online retailer. Amazon has websites and delivery for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Austria, Japan, and China. Launches in Netherlands, Sweden, and India may follow. It also provides international shipping to certain countries for some of its products. Marketing Sponsorships: <a href="mailto: [email protected]">[email protected]</a>

About Property:

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series.

Read More
SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that National Association for Stock Car Auto Racing (NASCAR) has chosen AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR will use the breadth and depth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading into the Monster Energy NASCAR Cup Series™ race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition—an AWS service that adds intelligent image and video analysis to applications—to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races. By using AWS’s services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.’s 1987 “Pass in the Grass” or Denny Hamlin’s 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels.
Read more at https://www.businesswire.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional