Ambi Pur and FC Barcelona have reached an agreement which makes the brand of air fresheners a new regional sponsor of the Club in six countries and territories throughout Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Hong Kong. This new sponsorship agreement stems from the good results that the Asian division of the American multinational company Procter & Gamble has enjoyed since 2013, when it partnered with the Club for the first time through the shampoo brand Head & Shoulders.