Snapshot
November 06, 2014

American Eagle Outfitters signs on as for Pittsburgh Penguins

Participating in this sponsorship deal:

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About Sponsor:

American Eagle Outfitters is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.

About Property:

The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The franchise was founded in 1967 as one of the first expansion teams during the league's original expansion from six to twelve teams. The Penguins played in the Civic Arena from the time of their inception through the end of the 2009-10 season. They moved into their new arena, Consol Energy Center, to begin the 2010–11 NHL season. They have qualified for four Stanley Cup Finals, winning 3 Stanley Cups in their history, in 1990–91, 1991–92, and 2008–09.

Read More
The Pittsburgh Penguins have revealed five more founding partners for their new arena to be American Eagle Outfitters, Dick’s Sporting Goods, PNC Wealth Management, health care provider UPMC and Verizon.
Read more at www.sportsbusinessjournal.com »
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