Snapshot
April 10, 2018

American Express signs on as official sponsor for ESPN+

Participating in this sponsorship deal:

Amex logo Espn  logo
Agency: Mindshare

About Sponsor:

American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer.

About Property:

ESPN+ is an upcoming over-the-top subscription service, provided by the U.S. sports broadcaster ESPN Inc. and Disney Direct-to-Consumer and International, a subsidiary of The Walt Disney Company. ESPN+ will carry sports content similar to ESPN's streaming service ESPN3 (which is exclusive to participating internet and television subscribers), and subsume some of its content.[2]

Read More
American Express will be the official launch sponsor of ESPN+ – the direct-to-consumer subscription streaming service from The Walt Disney Company’s Direct-to-Consumer and International group in partnership with ESPN – when it debuts on April 12.
Read more at https://espnmediazone.com »
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