Snapshot
February 29, 2016

American Express signs on as official sponsor for NBCUniversal

Participating in this sponsorship deal:

Amex logo Nbcuniversal 400x400

About Sponsor:

American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer.

About Property:

NBCUniversal, Inc. – formerly known as NBCUniversal Media, LLC, NBC Universal, Inc., & National Broadcasting Company, Inc. and colloquially referred to as NBCU or NBCUni – is an American media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base.

Read More
Comcast Corp.’s NBCUniversal will replace advertising on some shows next week with content paid for by American Express Co., another sign of how programmers are testing new strategies as consumers become less tolerant of 30-second commercials.
Read more at www.bloomberg.com »
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