American Family Insurance signs on as official sponsor for Madison Winter Festival
Participating in this sponsorship deal:
About Sponsor:
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products.
About Property:
Every year, Madison Winter Festival attracts more than 20,000 spectators, winter enthusiasts, and athletes. Over ninety truckloads of snow will transform the Capitol Square into a race and recreational venue the weekend of February 15-16. The inside lanes of the Square will be closed off for the family oriented activities such as snow and ice sculpting, sled hill rides, snowshoeing, winter-themed museum tours, adaptive sit ski programming, and many other events to participate in. Other fan favorites scheduled throughout the weekend include the Frosty 5K Run & Walk, Cyclo Frost Cyclocross Race, Frosty 1 Mile Dog Jog and other fun and festive outdoor activities.