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September 25, 2019

Anheuser-Busch InBev signs on as official sponsor for Big 12 Conference

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

The Big 12 Conference is a college athletic conference of ten schools located in the Central United States, with its headquarters located in Las Colinas, a community in the Dallas, Texas suburb of Irving. It is a member of the NCAA's Division I for all sports; its football teams compete in the Football Bowl Subdivision , the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Missouri, Oklahoma and Texas, with a future member in West Virginia.

Read More
NEW YORK — Today, Anheuser-Busch and the Big 12 Conference announced Natural Light Seltzer as the Official Hard Seltzer of the Big 12 Conference. The announcement marks the first of its kind for college sports and provides exclusivity nationally in the seltzer category.
Read more at https://www.learfield.com »
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