Snapshot
November 19, 2015

Anheuser-Busch InBev signs on as official sponsor for Daytona International Speedway

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, one of the most prestigious races in NASCAR. In addition to NASCAR, the track also hosts races of ARCA, AMA Superbike, Grand-Am and Motocross. The track features multiple layouts including the primary 2.5 miles (4.0 km) high speed tri-oval, a 3.56 miles (5.73 km) sports car course, a 2.95 miles (4.75 km) motorcycle course, and a .25 miles (0.40 km) karting and motorcycle flat-track. The track's 180-acre (73 ha) infield includes the 29-acre (12 ha) Lake Lloyd, which has hosted powerboat racing. The speedway is owned and operated by International Speedway Corporation.

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Read More
NEW YORK, Nov. 19, 2015 /PRNewswire/ -- Anheuser-Busch announced today a multi-year partnership renewal with Daytona International Speedway (DIS) that extends its status as the exclusive official beer sponsor of DIS and the DAYTONA 500. The partnership will also provide Anheuser-Busch with naming rights to four locations within the new motorsports stadium as part of the DAYTONA Rising redevelopment project, which is scheduled to open in January 2016.
Read more at www.prnewswire.com »
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