Snapshot
November 06, 2014

Anheuser-Busch InBev signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

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As part of its partnership, first forged in 1998, Budweiser will retain a "significant presence" during NBA national game telecasts on ABC, ESPN and TNT, along with NBA Digital properties NBA TV and NBA.com, the brewer said today. Budweiser will also release NBA-themed television advertising, packaging and point-of-sale materials at retail locations.
Read more at www.bizjournals.com »
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