Snapshot
November 04, 2015
Anheuser-Busch InBev signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

Read More
The deal is valued at more than $1.4 billion, more than a 15% increase over AB InBev’s current six-year agreement with the league, according to people familiar with the sponsorship. It was negotiated during the brewer’s window for renewal talks with the NFL. It runs through the...
Read more at www.wsj.com »
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