Snapshot
December 17, 2019

Anheuser-Busch InBev signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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The partnership is inclusive of all major NHL tentpole events including the NHL Winter Classic®, NHL® All-Star Weekend, Stanley Cup® Playoffs and Stanley Cup® Final. Additionally, in Canada the agreement includes Flavoured Malt Beverages (FMB) and Ready-To-Drink Beverages (RTD) Categories, with Mike's 0g HARDer Sparkling Water becoming a lead brand in the partnership.
Read more at https://www.nhl.com »
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