Snapshot
November 06, 2014

Anheuser-Busch InBev signs on as official sponsor for NBA China

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. It has 30 franchised member clubs (29 in the United States and 1 in Canada), and is an active member of USA Basketball (USAB),[1] which is recognized by FIBA (also known as the International Basketball Federation) as the national governing body for basketball in the United States.

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As the NBA playoffs shift into high gear, the NBA’s new beer partners in China are hoping business, and their brands, do likewise. Indeed, the most prominent of the NBA’s new beer brand partners, Harbin Brewery, is stepping up, giving 110 percent and leaving it all on the court to peak at the right time and finally get the consumer respect it deserves.[more]
Read more at www.brandchannel.com »
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