Snapshot
April 26, 2019

Anheuser-Busch InBev signs on as official sponsor for Overwatch League

Participating in this sponsorship deal:

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About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

Overwatch League (OWL) is the premier Professional Esports League for Overwatch, organized by Blizzard Entertainment. The league is touted as the first 'truly global professional esports league, featuring franchised teams representing cities from all around the world. The League currently has 12 team owners for the inaugural season, set to start in January 10 2018. The preseason will begin December 6 2017 featuring all 12 teams showcased in exhibition matches.

Read More
The Overwatch League today announced a deal with AB InBev (ABI), naming the beverage company the league’s official beer partner. Effective immediately, ABI’s Bud Light brand will be the official beer of the Overwatch League and will be activating at fan watch parties around the world (excluding China). The partnership will include sponsorship of fan activations when the Overwatch League goes on the road at the Dallas and Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and Bud Light will also be activating at the Overwatch League’s 2019 Grand Finals, the location and date of which will be announced soon.
Read more at https://finance.yahoo.com »
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