Snapshot
November 06, 2014

Anheuser-Busch InBev signs on as official sponsor for TomorrowWorld

Participating in this sponsorship deal:

2n3kniao 400x400 Open uri20141112 64162 12aw9cx?1415810016

About Sponsor:

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a a wholly owned subsidiary of Belgian-Brazilian Inbev Anheuser–Busch InBev, the regional headquarters are still located in St. Louis, Missouri.

About Property:

TomorrowWorld is the first international edition of Tomorrowland, the world’s most popular electronic music festival, held in Belgium each year. TomorrowWorld is a 3-day festival delivering innovative and immersive experiences with mindblowing décor, enchanting acts and animation, A-class camping, cozy cocktail bars and gourmet food. TomorrowWorld marks the first European festival of its scale in the USA and the first to set a minimum age of 21. TomorrowWorld welcomed 140,000 visitors from over 75 countries during three days of celebration at the end of September 2013. This marked the inagural international event of TomorrowWorld. Performing among eight uniquely designed stages, TomorrowWorld assembled a nearly 300 strong line-up including Tiësto, David Guetta, Armin Van Buuren, Afrojack, Porter Robinson, Axwell and Sebastian Ingrosso. The location sits within 8,000 acres of rolling hills, lakes and forests and easily accessible from downtown Atlanta and the Atlanta airport. A place called Chattahoochee Hills.

Activation Locations
Read More
SFX Entertainment, a dance-focused new company founded by the media mogul Robert F.X. Sillerman, announced on Monday that it had struck a global marketing partnership with Anheuser-Busch InBev, whose brands also sponsor mainstream events like the Super Bowl and Major League Baseball games.
Read more at www.nytimes.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional