Snapshot
November 06, 2014

Anta Sports signs on as official sponsor for Rajon Rondo

Participating in this sponsorship deal:

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About Sponsor:

Anta Sports Products Limited (SEHK: 2020) is a branded sportswear company in China. It involves the business of designing, developing, manufacture and marketing sportswear, including sports footwear, apparel and accessory under its own brand name, ANTA. It was established in 1994 and it is headquartered in Jinjiang, Fujian.[2][3] The Group says it places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation.

About Property:

Rajon Pierre Rondo is an American professional basketball point guard with the Boston Celtics of the National Basketball Association . Born in Louisville, Kentucky, Rondo attended Eastern High School and Oak Hill Academy for his high-school basketball career, before receiving a scholarship from the University of Kentucky. He played for two years at Kentucky before declaring for the 2006 NBA Draft. During the draft, he was selected 21st overall by the Phoenix Suns, and was subsequently traded to the Boston Celtics, where he made his NBA debut as a rookie during the 2006–07 season.

Read More
After widespread speculation that Celtics guard Rajon Rondo would be leaving Nike for Anta, it’s finally official. As first reported by Red’s Army, Rondo joins the Chinese apparel brand on an 8-year deal after stints with Reebok and Nike. The brand announced the signing at a press conference at the Four Seasons in Boston last night. Rondo tweeted out this photo to make things official:
Read more at www.slamonline.com »
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