Apple signs on as presenting sponsor for Super Bowl Halftime Show
Participating in this sponsorship deal:
About Sponsor:
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.
About Property:
The 2012 Halftime Show of Super Bowl XLVI headlined by Madonna and aired on NBC was the most-watched Halftime Show ever, with 114 million viewers, about 3 million more than the actual game.[2] Since 2008, the Super Bowl halftime show has been sponsored by Bridgestone, though the brand announced it would not renew the deal in 2012. Super Bowl XLVII will air on CBS and be held on February 3rd, 2013 at New Orleans' Mercedes-Benz Superdome.