Aquafina signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Aquafina is a brand of bottled water products produced by PepsiCo, Inc., consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Canada, Lebanon, Turkey, Saudi Arabia, Iran, Vietnam, Pakistan, India and Spain. As of 2009, Aquafina represented 13.4 percent of domestic bottled water sales in the United States, making it the number 1 bottled water brand as measured by retail sales. Its primary competition includes Dasani, Nestlé Pure Life, Poland Spring and private-label water brands.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.