Aquafina signs on as for Partnership for a Healthier America
Participating in this sponsorship deal:
About Sponsor:
Aquafina is a brand of bottled water products produced by PepsiCo, Inc., consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Canada, Lebanon, Turkey, Saudi Arabia, Iran, Vietnam, Pakistan, India and Spain. As of 2009, Aquafina represented 13.4 percent of domestic bottled water sales in the United States, making it the number 1 bottled water brand as measured by retail sales. Its primary competition includes Dasani, Nestlé Pure Life, Poland Spring and private-label water brands.
About Property:
The Partnership for a Healthier America is a nonprofit created in conjunction with - but separate from - First Lady Michelle Obama's Let's Move! initiative to combat childhood obesity. PHA works with the public, private and nonprofit sector to broker commitments and develop strategies to address the epidemic. Obama serves as PHA's honorary chair, alongside honorary vice-chairmen former Senate Majority Leader Bill Frist, and Mayor Cory Booker of Newark, New Jersey.