Aquafina signs on as official sponsor for The Father/Son Challenge
Participating in this sponsorship deal:
About Sponsor:
Aquafina is a brand of bottled water products produced by PepsiCo, Inc., consisting of both unflavored and flavored water. The Aquafina brand name is also licensed for use on multiple skin care products, including lip balm and wrinkle cream. It was first distributed in Wichita, Kansas in 1994, before becoming more widely sold across the United States, Canada, Lebanon, Turkey, Saudi Arabia, Iran, Vietnam, Pakistan, India and Spain. As of 2009, Aquafina represented 13.4 percent of domestic bottled water sales in the United States, making it the number 1 bottled water brand as measured by retail sales. Its primary competition includes Dasani, Nestlé Pure Life, Poland Spring and private-label water brands.
About Property:
The Father/Son Challenge is an annual golf tournament for two-player teams, consisting of PGA Tour and Champions Tour golfers and (usually) their sons. It is played over two days (36 holes) for the Willie Park Trophy, in memory of the father and son British Open champions Willie Park Snr and Willie Park Jnr. The field of twenty teams plays a scramble format. In 2012 the prize fund was $1,000,000; the tournament is jointly owned by IMG and NBC Sports.