Snapshot
May 11, 2016

Arby's signs on as official sponsor for ELEAGUE

Participating in this sponsorship deal:

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About Sponsor:

Arby's is a fast food restaurant chain in the United States and Canada. Roark Capital Group owns 81.5% of the company, with Wendy's Company owning the other 18.5%. It is primarily known for selling roast beef sandwiches and curly fries. The Arby's menu also includes chicken sandwiches, appetizers, salads, Market Fresh sandwiches, wraps, and submarine sandwiches. Its headquarters are in Sandy Springs, Georgia.

About Property:

ELEAGUE is an upcoming professional Counter-Strike: Global Offensive league to be broadcast in Summer 2016 on TBS. On September 24, 2015 Turner Broadcasting announced that it was partnering with talent agency WME/IMG for a new esports project.[1] The league will feature 24 teams from across the world to compete in two 10-week league seasons annually,[1] which includes a regular season, playoffs, and a championship.

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Turner and WME | IMG have announced the first group of brands to join ELEAGUE as official marketing partners. Arby’s will serve as the Official Quick Service Restaurant (QSR) partner, with Credit Karma as the Official Personal Finance partner and Buffalo Wild Wings in position as the Official Casual Dining partner. All three brands have signed on for the inaugural and second season of ELEAGUE, set to launch Tuesday, May 24, across digital platforms with a Friday night showcase on TBS airing May 27 at 10 p.m. ET. Additional partners are expected to be announced soon.
Read more at https://www.turner.com »
Read More
Turner and WME | IMG have announced the first group of brands to join ELEAGUE as official marketing partners. Arby’s will serve as the Official Quick Service Restaurant (QSR) partner, with Credit Karma as the Official Personal Finance partner and Buffalo Wild Wings in position as the Official Casual Dining partner. All three brands have signed on for the inaugural and second season of ELEAGUE, set to launch Tuesday, May 24, across digital platforms with a Friday night showcase on TBS airing May 27 at 10 p.m. ET. Additional partners are expected to be announced soon.
Read more at https://www.turner.com »
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