Snapshot
February 04, 2019

Arby's signs on as title sponsor for NHRA Southern Nationals

Participating in this sponsorship deal:

Data Southernnationals16 0

About Sponsor:

Arby's is a fast food restaurant chain in the United States and Canada. Roark Capital Group owns 81.5% of the company, with Wendy's Company owning the other 18.5%. It is primarily known for selling roast beef sandwiches and curly fries. The Arby's menu also includes chicken sandwiches, appetizers, salads, Market Fresh sandwiches, wraps, and submarine sandwiches. Its headquarters are in Sandy Springs, Georgia.

About Property:

Held at Atlanta Dragway usually in early May, the NHRA Southern Nationals is an annual event on the NHRA Mello Yello Drag Racing Series.

Activation Locations
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Arby’s will be the title sponsor of the NHRA Mello Yello Drag Racing Series race at Atlanta Dragway. The 39th annual Arby’s NHRA Southern Nationals takes place May 3-5 at the track just outside of Atlanta. Tickets for the tradition rich event are on sale now. 
Read more at https://www.nhra.com »
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