Snapshot
November 06, 2014

Armitron signs on as official sponsor for ESPN The Party

Participating in this sponsorship deal:

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About Sponsor:

Armitron has been creating a distinctive line of the best-priced quality men's and women's watches for more than 50 years. We have come to know how precious time is. Making time for family, time for friends and time for carving your own path in life is an immeasurable gift that Armitron recognizes with our boundless collection of precision timepieces for discerning men and women of all lifestyles. The Armitron brand has developed its reputation based on the enduring quality and up-to-the-minute styling of its watches. Each timepiece offers exceptional value with the finest details and remarkable features such as genuine diamonds, Swarovski crystals, chronograph movements, solid stainless steel and exotic leathers. Whether it's an everyday timepiece for a loved one or a special occasion accessory for yourself, Armitron has just the right watch to give the gift of time.

About Property:

ESPN is hosting its tenth annual Super Bowl party, rebranded ESPN THE PARTY, on Friday, January 31, in New York City. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN THE PARTY will feature live special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com, @ESPNMag, and use the hashtag #ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs in the house.

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