Snapshot
February 25, 2015

Asahi Beer signs on as supplier for DEFIANT Magazine

Participating in this sponsorship deal:

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About Sponsor:

Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market. The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.

About Property:

DEFIANT is the world's first fashion technology magazine. ABOUT: We live in an exciting time. Technological innovation is developing rapidly and our response to it will dictate our future. In much the way the Internet changed the world in the 90s, we, as a society, are about to transform drastically again. However, instead of just one technology influencing our future, there are multiple. They will change how we operate and new industries will emerge. When science and technology integrates completely into everything we do, innovators will be seen as celebrities on a mainstream scale. At Defiant, we are on the forefront of documenting this constant evolution through unique, high quality editorial content infused with the latest interactive elements. Our content will always be relevant, digestible, and will show our readers how they can truly incorporate these sci-fi realities into their everyday. Each issue will cross between the contemporary and the futuristic, to allow people in the present to relate to tomorrow. We will also support, and help develop new revolutionary technologies we encounter. Defiant Magazine is "your guide to the world of tomorrow".

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