Asahi Beer signs on as official sponsor for Tokyo 2020 Organizing Committee
Participating in this sponsorship deal:
About Sponsor:
Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market. The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.
About Property:
Tokyo 2020 is a bid for the 2020 Summer Olympics by the city of Tokyo and the Japanese Olympic Committee. The winning bid will be announced on September 7, 2013 at the 125th IOC Session in Buenos Aires. Tokyo previously hosted the 1964 Summer Olympics.