Snapshot
June 01, 2018

Asics signs on as official sponsor for Budweiser Stage

Participating in this sponsorship deal:

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About Sponsor:

ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.

About Property:

The Budweiser Stage, previously known as the Molson Canadian Amphitheatre,[2][3][4] is a concert venue in Toronto, Ontario, Canada. It is located on the grounds of Ontario Place and hosts many diverse acts, including genres like rock, pop and jazz. The first musician to perform here was Bryan Adams on May 18, 1995.

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“Our partnership with Live Nation allows our brand to introduce Asics to a new wave of creative and passionate individuals,” said Sarah Bishop, vice president of marketing for Asics America. “Music is a new avenue for the brand, yet it is the most universal means of communication and authentically brings people together through movement. We are thrilled to embark on this journey to emotionally connect with and inspire a newer generation of consumers and drive home the mission of our brand.”
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