Snapshot
June 01, 2018
Asics signs on as official sponsor for Jones Beach Theater

Participating in this sponsorship deal:

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About Sponsor:

ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.

About Property:

Jones Beach Theater (originally Jones Beach Marine Theater) is an outdoor amphitheatre located at Jones Beach State Park in Wantagh, New York.

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“Our partnership with Live Nation allows our brand to introduce Asics to a new wave of creative and passionate individuals,” said Sarah Bishop, vice president of marketing for Asics America. “Music is a new avenue for the brand, yet it is the most universal means of communication and authentically brings people together through movement. We are thrilled to embark on this journey to emotionally connect with and inspire a newer generation of consumers and drive home the mission of our brand.”
Read more at wwd.com »
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