Snapshot
June 01, 2018
Asics signs on as official sponsor for PNC Bank Arts Center

Participating in this sponsorship deal:

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About Sponsor:

ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.

About Property:

The PNC Bank Arts Center is a modern amphitheatre located in Holmdel Township, New Jersey, USA. About 17,500 people can occupy the amphitheater; there are 7,000 seats and the grass area can hold about 10,500 people. Concerts are from May through September featuring 35–45 different events of many types of musical styles. It is ranked among the top five most successful amphitheatres in the country. It is one of two major outdoor arenas in the New York City Metropolitan Area, along with Nikon at Jones Beach Theater. Like the Nikon theater, the PNC Bank Arts Center is managed by Live Nation.

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“Our partnership with Live Nation allows our brand to introduce Asics to a new wave of creative and passionate individuals,” said Sarah Bishop, vice president of marketing for Asics America. “Music is a new avenue for the brand, yet it is the most universal means of communication and authentically brings people together through movement. We are thrilled to embark on this journey to emotionally connect with and inspire a newer generation of consumers and drive home the mission of our brand.”
Read more at wwd.com »
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