IRVINE, Calif., Oct. 18, 2017 /PRNewswire/ -- ASICS America Corporation, the true sport performance brand with roots in Japan, today announced a new brand campaign and partnership with Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America. The new vision, comprised of digital videos, influencer partnerships (macro and micro), in-store and offline activations launched today and will continue to roll out into 2018. This marks ASICS' most significant, fully integrated marketing effort in two decades. The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS' core philosophy.