Snapshot
February 28, 2017

Assos signs on as official sponsor for Amgen Tour of California

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1976, Assos is a Swiss manufacturer of shorts and other cycling clothes.

About Property:

The Tour of California (Amgen Tour of California) is an annual professional cycling stage race on the UCI America Tour and USA Cycling Professional Tour. It began on February 19, 2006. The eight-day race covers 650–700 miles (1,045 - 1,126 km) through California. A typical edition might begin in Nevada City, travel through the redwoods, wine country and the Pacific Coast, and finish in a southern California city such as Escondido. The 2009 race crossed the Central Valley from Merced to Fresno, with an excursion through the Sierra Nevada foothills, before crossing to the coast. The tour is sponsored by Amgen, a large California-based biotech company.

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LOS ANGELES, Calif. (Feb. 28, 2017) – AEG, producer and presenter of the 2017 Amgen Tour of California (May 14-20) and the Amgen Breakaway from Heart DiseaseTM Women’s Race empowered with SRAM (May 11-14), announced a multi-year agreement with the technically-innovative cycling apparel brand, ASSOS of Switzerland, to provide official race jerseys and staff uniforms for the annual professional cycling events. The partnership includes creation of race-week executive and broadcast team apparel and staff uniforms as well as exclusivity in the tech apparel category.
Read more at amgentourofcalifornia.com »
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