Atlanta Hall Management (AHM) today announced that the new College Football Hall of Fame will open its doors on Saturday, August 23, in the heart of downtown Atlanta’s sports and entertainment district. The Hall also revealed its new logo and Chick-fil-A’s lead sponsorship of the new College Football Hall of Fame. The attraction will officially be called the “College Football Hall of Fame and Chick-fil-A Fan Experience.” Tickets and memberships will be available beginning August 1 for purchase through the Hall’s newly-launched website, www.cfbhall.com.